By Art Kosieradzki,
When it comes to building online community, email remains king. Yes, other social platforms are important, but the personal one-to-one outreach via email just can’t be matched. Email has become one of the most important forms of communication in today’s digital world. Whether email use is now 2 billion or 3 billion sends each day, the numbers are staggering. Think about it, how often do you use email in a day? The truth is, your email list is your #1 asset for online community building. If you aren’t building your list, you could get left behind. Here’s our take on why email remains so important:
- When people allow you to email them, it’s a huge sign of trust. People get a lot of email. So it’s a gift if they’ve opened the door to let you in their inbox.
- People are constantly checking their emails. They make sure they look before discarding to make sure important items aren’t lost. The same can’t be said for social destinations like Facebook, Twitter or LinkedIn. Yes, they may look often, but often posts fly through their news feeds, garnishing little to no attention.
- Ignoring your status update is much easier to do then ignoring your inbox.
- Email is more personal and allows personal interaction without involving other people. Someone is infinitely more likely to send a personal response to email then they are to a social media post.
Don’t get me wrong, social networking, blogging and other online tools serve an important purpose and help build that online community, but nothing replaces the one-on-one interaction of email. Building and maintaining that email list could very well be one of the most important investments you make in marketing your practice.
I hope you found value in this article and appreciate your attention. If you have any questions or ideas you’d like us to discuss, please send them to email@example.com. Expect more best practices in email marketing in the weeks to come. We live email marketing-messaging and want everyone to benefit from the power of this extremely important 21st century marketing tool.
We try to keep you informed of some of the different ways the propaganda train bashes lawyers. I hope you understand how this hurts trial lawyers even though we know it’s not true. If all of us work together to tell the truth, we can make a difference. That is what we are about.
Here is John Stossel once again attacking attorneys on national TV. His show tonight is called “Life Without Lawyers.” Take a look below at what he is saying. He has not only produced a TV show with this propaganda, it is also on the twitter and facebook.
You can help. Join our Let America Know campaign and spread the word to everyone you know through email and other social media outlets. It’s easy to participate and it works.
Here is an example of why we are working so hard to Let America Know what happens in our court system. The chamber twists the perception of what is really happening by creating distorted images of a legal system gone wild. That in turn causes people to question our system of justice. Read this comment posted on the chambers Faces of Lawsuit Abuse site to see what we mean.
We need to work together to tell the real story. We need to work together to show the compassion of trial lawyers. We need to work together to help people understand how everyone’s lives improve when those who do wrong are held accountable. We need to Let America Know.
We are here to help expose the hypocrisy that occurs daily by those trying to destroy the rights of consumers. We are here to help you understand what the justice basher’s are doing and give you living examples of their work. With this in hand you will then understand why we must fight back and Let America Know the truth.
This article is an excellent read about the dishonesty of many Republican House members who proclaim to be an advocate for preserving the 10th Amendment to the United States Constitution dealing with State rights.
Each month the US Chamber of Commerce tries to paint the picture of a legal justice system gone wild. Each month they launch emails out to the public to create the illusion of a system that promotes “ridiculous” lawsuits. We know there is always more to the story.
The problem is the public doesn’t always understand this. Their strategy is repetition, repetition and more repetition. With time they hope people will start believing this nonsense. Our objective is to provide a counter voice. To be effective we need your help getting the word out to the people. Help us Let America Know the truth. Here is an example of a recent attorney attack email from the chamber.