We extend permission to all active Let America Know members to repurpose content from the monthly You Should Know newsletter to any other medium. For example, we have some members that use the content in their print newsletters. Other members like using the feature story to write blogs. Others highlight the newsletters or selected content on their websites. And many others cut and paste posts into Facebook, Twitter, Tumbler or other social media platforms. We love it all as it furthers the impact of your marketing while reaching more Americans with important information on their health, safety and legal rights.
There are a couple of important guidelines you should keep in mind, however, if you repurpose content from the newsletter:
- Only post information from the newsletter AFTER final publication and not from the Preview issue you receive several days prior to final publication. We occasionally make content changes between Preview and final publication as well as style/grammar or usage edits. New or revised sources might be added between Preview and final publication. And in rare instances, a content change may include a correction or other clarification.
- Also note that many of the photos we use are licensed to us from iStock, Getty or some other stock photo source just for use in your email newsletter. If you want to use one of our photos in repurposed content, let us know and we will give you the information you need to purchase the rights directly from the owner. These fees normally run somewhere between $25 and $50 per image. In some cases we use photos or other graphics that are in the public domain as well, and those would be available free of charge.
If you have any questions about these guidelines, let us know. We are always available to help you get the most out of your participation in Let America Know.
Yes, you can just set your customized information – greeting, featured links and message – and let’em ride each month. But you are missing an opportunity to better engage your subscribers by not changing things up on a regular basis. Here are a few tips on how to get more marketing bang for the buck out of your Let America Know newsletter:
- Change The Docket Customized Links
You can enter up to five customized links on your newsletter, which appear under the heading The Docket (view example here). Your first priority should be generating traffic to your own website, which help improve your search engine rankings. Link to your profile page (or attorney profiles page for a law firm newsletter). Link to practice area or news pages with catchy headlines like “Bike Accident Basics” or “New Office Opened.” If you don’t have much to share on your website, bookmark interesting information on other websites. And if you change a link that hasn’t been changed for some time, put NEW in front of your headlines to grab moreattention.
- Feature Your Blog
Your Let America Know newsletter provides you with another great opportunity to improve traffic to your blog. Since most blogs (like this one) create a unique URL for each post, you can easily cut and paste a link. Feature at least one or two of your most recent blogs in The Docket, again using short headlines that grab reader attention. We also recommend using your customized message as a teaser to a more lengthy blog, which brings us to tip number 3.
- Engage Readers with Your Customized Message
Your custom message (view sample here) appears just below The Docket and can feature promotional blurbs about you or your firm up to 600 characters in length. You can also link to additional information on your website or elsewhere and prompt readers to continue reading.The best way to start customizing your message is to set aside a little time and plan several issues in advance. Grab a copy of our yearly editorial calendar (now in progress for 2015) and consider tying into the featured topic for the month with related practice information or a case you might have handled. As mentioned above, the customized message is perfect for featuring a long blog that readers can continue viewing on your blog page. Otherwise, feature any major accomplishments including award recognitions, case settlements/verdicts, articles in the news media, etc. And don’t forget that people love to hear about personal accomplishments and activities, so don’t be afraid to share a little information about yourself or your staff when appropriate. We have members that even feature recipes or good jokes on their customized message space.And of course, any time you can encourage feedback, do so. Ask for comments on a particular issue or initiative. If you publish consumer guides on any topic, feature them on a regular basis and tell people how they can order their own copies. Be creative!
- Change Your Greeting
As you know, we also provide you with a suggested greeting each month to ensure that your customized information is topical just in case you don’t have time to make changes. However, if you want to draw attention to a particular nuance in the featured story, don’t hesitate to change the greeting.
These are just a few tips on customizing your newsletter for marketing success. If you have questions or other ideas, let us know!
Here is an example of our archive page. Click image.
You can display past issues of your Let America Know newsletter on your website, in a blog, in social media, etc., anywhere you can paste a link.
Here’s how it works. At the top of your newsletter is a link that says, “View newsletter online.” This will open a page in your browser with your own unique newsletter link at the top. This link is dynamic and will always display your current newsletter.
For back issues, you’ll need a static link as follows:
This is the static link for our house newsletter from June. To create a static link for your newsletter, note the highlighted numbers: the order ID and the issue ID. Now go back to your dynamic newsletter link by clicking “View newsletter online.” Find the order number for your newsletter (which will never change) and replace the “39″ above with that number. Then change the “1406″ above to “1405.” Paste the whole URL into your browser and hit return. Voila, you should be looking at your newsletter for May 2014.
You can do the same for any issue published during the past 12 months just by changing the issue ID. So 1404 for April, 1403 for March, etc. And 1312 for December 2013, 1311 for November 2013, etc.
Now you can create an archive and share past issues with your online community. For more help in setting up an archive page, just let us know.