Category Archives: Marketing

A Picture Says 1,000 Words: Use Images In Social Posts

Pictures instantly connect with people much faster than the written word. So no surprise that social media posts that include a picture generate better results. According to this article from the American Bar Association, “Facebook posts containing images garner as … Continue reading

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Four Reasons Email is Your Most Important Asset

When it comes to building online community email remains the king in the crowd. Yes, other social platforms are important but that personal one to one outreach just can’t be matched outside of email. Email has become one of the … Continue reading

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The Crisis of Relevance in Email Marketing Answering: “What’s in it for Me?”

When it comes email marketing, always keep in mind the triumvirate of email marketing savvy: Anticipated, Personal and Relevant. Email campaigns should always try to be all three to recipients. While the first two are clearly important, it is the … Continue reading

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Generating Higher Open Rates Over Time

Welcome back to the second and final part of our blog series focusing on getting the most out of your email marketing. In this segment we will be focusing primarily on open rates. Many LAK open rates fluctuate depending on … Continue reading

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Email as a Core to a Multi-Channel Marketing Strategy

There are many channels in which attorneys market themselves today: online advertising, print advertising, web sites, seminars, print mailings, TV, social media and email. We all know that marketing is a game of leading people to what you have to … Continue reading

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