Category Archives: Social

A Picture Says 1,000 Words: Use Images In Social Posts

Pictures instantly connect with people much faster than the written word. So no surprise that social media posts that include a picture generate better results. According to this article from the American Bar Association, “Facebook posts containing images garner as … Continue reading

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The Crisis of Relevance in Email Marketing Answering: “What’s in it for Me?”

When it comes email marketing, always keep in mind the triumvirate of email marketing savvy: Anticipated, Personal and Relevant. Email campaigns should always try to be all three to recipients. While the first two are clearly important, it is the … Continue reading

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Online vs. Offline Campaigns

By Art Kosieradzki, Co-Founder, Trial Attorney Many attorneys practice some degree of offline marketing. Often this consists of postcard campaigns, print newsletters, flyers, etc. In this post we’ll look at online and offline marketing campaigns. We’ll look at some of … Continue reading

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Guidelines for Repurposing Content from Your Newsletter

We extend permission to all active Let America Know members to repurpose content from the monthly You Should Know newsletter to any other medium. For example, we have some members that use the content in their print newsletters. Other members … Continue reading

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Repurposing Your Newsletter

By Steve Miller, Editor Okay, lets make this simple. Instead of a long dissertation on the mechanics of re-purposing our newsletters, we’re simply going to show and tell. Hey, it worked in grade school! Mitch Jackson, a highly-successful trial attorney … Continue reading

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