Frequently Asked Questions

My e-mail list is really small, should I wait until I have more names to participate?

There's no better way to start building your list than by having something to send. When you ask a new contact for their e-mail address and they ask, "Why?" you'll have something meaningful to tell them. Now you'll have a reason to reach out and touch all your contacts and past clients once per month. That's top-of-mind awareness.

And no list is too small. Any lawyer can come up with at least a couple dozen people. That's plenty to start. If your e-mail inspires one person to call their congressperson, or realize a new understanding of civil justice, that's progress for us all.

How much is this going to cost?


We've kept the pricing low in hopes of encouraging all trial lawyers to participate. It's only $49.95/mo. The strength of any grassroots campaign is its ability to penetrate into diverse segments of the American public. The more lawyers who participate in this campaign, the more successful it will be. See our Pricing page for more details

What is the marketing benefit to participating in this campaign?

Referrals from past clients are a major source of new business for any attorney. Let America Know™ is a way to make sure everyone you know has your name and phone number top-of-mind. And also remember that the articles in each issue are crafted to be universally appealing as well as provocative. People tend to forward such e-mails. That means wider exposure and new potential subscribers.

I have no technical experience. Will I be able to figure out how to participate in this campaign?

We've made our system extremely user-friendly. If you can fill out a contact form, you can use this system. And if you should need any assistance, the Let America Know™ staff is just an e-mail or a phone call away.

Apart from the grassroots effort, is the time right to participate in e-mail marketing?

Absolutely. The time to get started couldn't be better. E-mail has become the number one way people communicate today. The technology is allowing us to do things we couldn't have dreamed of just a few years ago. It's kind of like the discussions in the mid to late '90s about having a web site. You don't want to get caught on the tail end of this wave.

Aren't people sick and tired of receiving e-mail solicitation?

Your e-mail newsletter is not a solicitation. You're providing value to clients, former clients and others who see you as a trusted advisor. And if they don't wish to continue receiving the newsletter, it's easy to unsubscribe with a single mouse click. Let America Know™ holds a strict anti-spam policy and is 100% compliant with the Federal CAN-SPAM Act.

How hard is it for someone to unsubscribe?

Simple. A single click is all it takes. And you needn't do anything. Our system automatically processes and honors all unsubscribe requests and bounce-backs.

How much of my time will this entail?

After your initial set-up – which shouldn't take more than 30 minutes – all you'll ever need to do is occasionally add new contacts to your e-mail list. Any office support staff could easily manage this task as well. Be sure you train them to always ask prospects and clients for their e-mail address, and then immediately add them to your list.

How do I get more e-mail addresses?


Ask. It's a good idea to ask for an e-mail address every time you engage someone in a conversation. It is a great way to help develop a long-term relationship without much effort. We'll also provide you with an opt-in form that you can place on your web site that enables visitors to quickly and easily subscribe to your newsletter.

I think this entire concept is a great idea, what can I do to help?

The best thing you can do is let your friends and business associates know about what we are doing. Forward them a message right now. Send them to our web site and/or suggest they sit in on one of our free live webinars. Have them sign up for our e-mail updates. Word of mouth is an extremely powerful tool in a grassroots campaign.

My firm already puts out a print newsletter. Will this replace it?

No. This will complement your firm's offline efforts. But remember that in addition to the marketing aspect of this newsletter, it's also a grassroots campaign, with value that goes far beyond ordinary marketing.

I want to be certain that my list of contacts and past clients is kept strictly private. Do you have a confidentiality agreement?

Yes. You can read it here.