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May 22, 2015

Let America Know Reigns King of Relationship and Engagement Marketing

Client engagement is next to impossible after a case is closed, but with Let America Know that all changes. The You Should Know newsletter proved again why it is the king of relationship and engagement marketing with March’s Employment Law quiz. In just one month, the quiz had generated more than 450 responses, showing once again the impact the newsletter has on its readers.

Check out our testimonial page for more reader and member reactions to the program.


Sept. 24, 2012

Wallet Card Offer Engages Readers

Readers of the September issue of You Should Know ordered more than 400 free 10/10 Wallet Cards featuring tips on what drivers should to do in the first 10 minutes, first 10 hours following a road accident. Here are just a few of the comments we received with reader requests:

  • Thanks for letting me get extra wallet cards to give to my children and our parents.
  • Thanks for sharing this valuable information. I will give a copy to my daughter.
  • This sounds like a must-have. Thank you!
  • Thank you for this very important information.
  • Guide sounds like something everyone who has a car should have.

"Let America Know builds on our most powerful constituency: our clients, past clients, professional contacts, friends and family," said Art Kosieradzki, attorney and founder. "These are people who know how important it is to protect our civil justice system, and will help us tell our story if we continue to engage them."

Click here to see a copy of the 10/10 Wallet Card, or here to order a free copy.


Sept. 17, 2012

Exploding Gas Cans Raise Public Concern

The August issue of You Should Know turned heads with a special report on exploding plastic gas cans that have burned and killed more than 75 children, teens and adults. Even more troubling: a part costing less than $1 could have prevented many of these horrible injuries.

Wisconsin Public News Service picked up the story from our Wisconsin members and published the article that follows. WTMJ News Radio in Milwaukee also interviewed Diane Breneman, one of the attorneys that has handled several exploding gas can cases.


What You May Not Know About Your Red Plastic Gas Can
Tim Morrissey, Public News Service-WI

(09/17/12) MADISON, Wis. - Every year, dozens of people, many of them children, are severely burned or killed when plastic gas cans explode. Attorney Diane Breneman represents several victims of such explosions, and says these tragedies could easily be prevented.

"It's a huge problem. There are millions of these cans sitting around in people's homes, and in 30 cases that we've identified, the medical bills exceed $130 million. We're all paying for that."

Industry spokesmen say it's people misusing the products or making stupid decisions. Breneman says that's not true. One of the victims is a volunteer firefighter who was refueling his chain saw; another is a pit crew member of an auto racing team, who was filling his lawn mower.

"The people who are injured by these cans never see it coming. Industry, on the other hand, they have been sued since the mid-1990s. They have had over 20 years to get this right."

Breneman says the fix is very simple: adding a 50-cent flame arrester to the can, to contain fumes while the gas is being poured.

The gas-can makers say lawsuits claiming their products are deficient are filed by greedy people and their lawyers, and insist that the products are being misused. But Breneman says the industry knows very well that gas cans are far less safe now than they were a hundred years ago.

"The first patent for a flame arrester in a gas can was 1881. By 1920 the Protectoseal Corporation in this country was selling safe cans that had flame arresters in them, and it costs somewhere between a few pennies and 50 cents to fix the problem."

All industrial-grade gas cans have had flame arresters for decades, but the industry insists they're not needed in home gas cans. Breneman says scores of safety experts disagree.

"It's not about frivolous lawsuits. It is about gross, callous corporate management in the face of the worst burn injuries you could imagine. That's what these cases are about."

Those safety experts say you should replace your plastic gas cans with ones that have flame arresters.

 

May 23, 2012

Lawyers Harness Power of Interactive Newsletter to
“Let America Know” About Safety, Legal Rights

American Association for Justice Joins Communication Initiative

ST. LOUIS PARK, Minn. – Trial lawyers throughout the nation are combining forces to help Americans stay safe and protect their legal rights through a communication initiative forged on the attorney-client relationship called Let America Know.

“Our clients know better than anyone else what’s at stake in protecting the civil justice system from those who would limit access to the courts,” said Gary M. Paul, President of the American Association for Justice (AAJ). “Let America Know is a simple and effective way to further energize and educate our clients about keeping their families safe and preserving their rights.”

At the core of the program is a high-impact e-newsletter called You Should Know that is sent monthly to the clients and past clients of every participating attorney. Each issue features practical tips on health, safety and legal rights in an easy-to-read format produced by an experienced editorial staff. Now in its third year of publication, You Should Know has covered a wide range of topics from preventing distracted driving, buying a safe car and understanding no-fault insurance to learning about drug safety, avoiding medical mistakes and finding a safe nursing home. (View archives here.)

“The support of AAJ is tremendous,” said Art Kosieradzki, founder of Let America Know and practicing attorney from Minneapolis. “AAJ is the only national organization dedicated to protection of 7th Amendment rights and preservation of the civil justice system. The association will be able to link us up with national experts and the latest information on many of the topics we cover.”

AAJ joins several state trial lawyer associations that already partner with Let America Know, including the Iowa, Minnesota and Wisconsin associations for justice. According to Kosieradzki, the newsletter now reaches 50,000 people through attorneys in 17 states, including Alabama, California, Florida, Georgia, Hawaii, Iowa, Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, New Hampshire, Ohio, Pennsylvania, Texas, Utah and Wisconsin.

“When a person is injured through the negligence of others and hires a lawyer to seek justice in our courts, a very strong, emotional bond is formed,” said Kosieradzki, “and that bond is really what makes Let America Know effective. If at least 100 trial lawyers in each state come on board, we can create a proactive grassroots community of a million people or more.”

“This is a great opportunity for our members and our profession,” added Paul, “because Let America Know reaches people on the issues they care about, that affect their lives, their families, and their friends. It’s also smart from a business standpoint for lawyers to stay in touch with their clients and past clients. The concept is simple, but the potential is quite significant,” he said.

AAJ and State Trial Lawyer Association members receive their first month free and a 17% discount on the monthly subscription fee. Once attorneys join Let America Know, they are provided with simple online tools to securely manage their subscriber lists and customize their newsletter with a photo, greeting, and breaking news about their practice. Let America Know then merges the attorney’s customized information with the feature content and sends it out each month from the attorney’s own email address.

“I know Let America Know works because I’ve been using it at my firm for nearly two years,” said Jeffrey A. Pitman, president-elect of the Wisconsin Association for Justice and a Milwaukee trial lawyer. “My clients tell me how much they like the newsletter, and about how often they put the information and resources to work in their own lives.”

“Nothing will change if we remain silent,” said Curtis Dickinson, member of Let America Know and a trial attorney from Georgia. “If we’re not talking to our clients and contacts, then the U.S. Chamber of Commerce is. You decide which voice you want heard,” he said.

For more information or to join Let America Know, visit www.LetAmericaKnow.com or call toll free, (866) 589-7670.

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About Let America Know
Let America Know is a grassroots advocacy organization supported by trial lawyers and law firms to increase public understanding of health and safety issues, and to give voice to those who want to speak out on legal issues that affect individual rights. Visit www.LetAmericaKnow.com.

About the American Association for Justice
As the world's largest trial bar, the American Association for Justice (formerly known as the Association of Trial Lawyers of America) works to make sure people have a fair chance to receive justice through the legal system when they are injured by the negligence or misconduct of others — even when it means taking on the most powerful corporations. Visit www.justice.org/newsroom.