When it comes to building online community, email remains king. Yes, other social platforms are important, but the personal one-to-one outreach via email just can’t be matched. Email has become one of the most important forms of communication in today’s digital world. Whether email use is now 2 billion or 3 billion sends each day, the numbers are staggering. Think about it, how often do you use email in a day? The truth is, your email list is your #1 asset for online community building. If you aren’t building your list, you could get left behind. Here’s our take on why email remains so important:
- When people allow you to email them, it’s a huge sign of trust. People get a lot of email. So it’s a gift if they’ve opened the door to let you in their inbox.
- People are constantly checking their emails. They make sure they look before discarding to make sure important items aren’t lost. The same can’t be said for social destinations like Facebook, Twitter or LinkedIn. Yes, they may look often, but often posts fly through their news feeds, garnishing little to no attention.
- Ignoring your status update is much easier to do then ignoring your inbox.
- Email is more personal and allows personal interaction without involving other people. Someone is infinitely more likely to send a personal response to email then they are to a social media post.
Don’t get me wrong, social networking, blogging and other online tools serve an important purpose and help build that online community, but nothing replaces the one-on-one interaction of email. Building and maintaining that email list could very well be one of the most important investments you make in marketing your practice.
I hope you found value in this article and appreciate your attention. If you have any questions or ideas you’d like us to discuss, please send them to email@example.com. Expect more best practices in email marketing in the weeks to come. We live email marketing-messaging and want everyone to benefit from the power of this extremely important 21st century marketing tool.