Pictures instantly connect with people much faster than the written word. So no surprise that social media posts that include a picture generate better results. According to this article from the American Bar Association, “Facebook posts containing images garner as much as 120 percent more engagement than posts of any other kind. Tweets containing photos get retweeted as much as 150 percent more than text-only tweets. The use of image-based social media sites, like Pinterest and Instagram, continue to grow exponentially.” The same can be said for video, only more so, but that is a topic for another post.
So how do you find compelling images for the posts you pull from your Let America Know newsletter? If you post to Facebook and link to another Web page with images, Facebook will automatically grab an image from that page. Sometimes this is okay, but often these images are not relevant to the post, not very good, or both. Twitter requires that you find and add your own photos. How then can you spruce these posts up with the kind of images that grab people’s attention and engagement?
Lets take a suggested post from this month’s Marketing Download on the 2015 Justice Served Awards newsletter: Former Olympian Amy Van Dyken-Rouen started “Amy’s Army” to help others with spinal cord injuries six months after she was paralyzed in an ATV accident. We found a photo gallery on Amy’s foundation website where she encourages visitors to share photos of her remarkable recovery and her work to help others. Right-click the photo you like, save to a local drive, and voila you have a great photo for your post:
You can also clip images from other sources on the web using several online tools and resources that are often built into the operating system of your desktop computer or available as an app for your mobile phone.
Of course you must be sure the photos you download or clip from another website are available to the public as you certainly don’t want to violate any copyright laws! However, there are thousands of sites out there that provide promotional photos for public use, especially those by advocacy organizations or government entities dedicated to public safety.
And as the ABA article referenced above states: “You can look for free imagery to illustrate your work on the Wikimedia Commons or museum websites (the Getty Museum offers the use of its images for free via its Open Content Program). Or you can get inexpensive images for online use from stock photo sites like www.istockphoto.com, www.shutterstock.com or www.fotolia.com.”
Note that the images we use in the You Should Know newsletters are often copyrighted just for use in the newsletter. So before you copy any of those images to use in a social media post, please send us a note and we will fill you in on the copyright status.
Now go be illustratively illustrious!