Category Archives: Marketing

Leveraging Your Email Address for Higher Open Rates

This will be the first in a two part blog series answering several major questions we have seen crop up recently about developing your firm’s e-marketing strategy. We are starting with a brief discussion on email addresses, and choosing one … Continue reading

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Online vs. Offline Campaigns

By Art Kosieradzki, Co-Founder, Trial Attorney Many attorneys practice some degree of offline marketing. Often this consists of postcard campaigns, print newsletters, flyers, etc. In this post we’ll look at online and offline marketing campaigns. We’ll look at some of … Continue reading

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Guidelines for Repurposing Content from Your Newsletter

We extend permission to all active Let America Know members to repurpose content from the monthly You Should Know newsletter to any other medium. For example, we have some members that use the content in their print newsletters. Other members … Continue reading

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Customize Your Newsletter for Marketing Success

Yes, you can just set your customized information – greeting, featured links and message – and let’em ride each month. But you are missing an opportunity to better engage your subscribers by not changing things up on a regular basis. … Continue reading

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Repurposing Your Newsletter

By Steve Miller, Editor Okay, lets make this simple. Instead of a long dissertation on the mechanics of re-purposing our newsletters, we’re simply going to show and tell. Hey, it worked in grade school! Mitch Jackson, a highly-successful trial attorney … Continue reading

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