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April 2012
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April Is Distracted Driving Awareness Month

Deaths, Injuries Mount from Distracted Driving

image 1
A Face of Distracted Driving 
Casey Feldman was just 21 when she was struck and killed in a crosswalk by a distracted driver. Listen to Casey's story.

Mobile devices today have made it easier than ever to stay connected. Texting, tweeting or checking email are all everyday occurrences for most Americans. But combine any of these seemingly harmless activities with driving and you have a recipe for disaster. Distracted driving is an epidemic that is sweeping through our country, claiming lives and destroying families. April is Distracted Driving Awareness Month and a great time for all of us to let that call go to voicemail and learn how we can prevent these senseless tragedies. Learn more ...

BY THE NUMBERS /
5,474
Lives Lost
In 2009, 5,474 people were killed by distracted drivers, 448,000 injured. Distractions can be visual (eyes off the road), manual (hands off the wheel) or cognitive (mind off driving).

Source: Distracted Driving 2009, National Highway Traffic Safety Administration (download)
4.6
Seconds
Texting takes your eyes off the road an average of 4.6 seconds – the equivalent of driving blind at 55 miles per hour the length of a football field – making you 23 times more likely to crash.

Source: Key Facts and Statistics, Distraction.gov
20
and Under
Drivers under the age of 20 have the highest proportion of distraction-related fatal crashes. Using a mobile device to text, talk, surf the Web or check email is often cited as contributing factors.

Source: Distracted Driving, Centers for Disease Control and Prevention
BOOKMARK FAVORITES /

One Text or Call Could WRECK It All

Distraction.gov is the federal government’s new online nerve center in the fight against distracted driving. Here you’ll find the latest news and information on distracted driving, along with outstanding campaign materials for parents, teens, educators, employers and community groups.

RU Lethal: “A Web Show That Doesn’t Suck”

As the slogan above implies, RU Lethal takes a bold approach to reaching teens with video messages on distracted and dangerous driving. Sponsor Impact Teen Drivers uses several other innovative techniques to convey these life-saving messages.

Grief Launches National EndDD Movement

EndDD was started in memory of Casey Feldman, a 21-year-old college student killed by a distracted driver. Casey’s story inspired hundreds of trial lawyers to fan out and speak at schools across the country about how young people can help end distracted driving. Listen to Casey’s dad, Joel.

In the Know Resource Center

Watch videos, download fact sheets and share your thoughts on distracted driving.

Visit now

EndDD Helps Kids Teach Parents about Distracted Driving

Joel Feldman is leading a ground-breaking campaign to stop distracted driving called EndDD.

Listen now

 
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